Caroga Arts Collective Giving Tuesday 2025 Campaign
Writing an email for Caroga Arts Collective—an arts organization based in the Southern Adirondacks—to encourage supporters to donate on Giving Tuesday. Completed in collaboration with Innovative Resources Group.
To ask supporters of Caroga Arts to donate on Giving Tuesday—a final push for campaign funding needed to break ground on spring construction.
Goals:
Audience & Tone:
Audiences for this email include Caroga Arts supporters, as well as donors that have contributed to Caroga Arts in the recent past.
Caroga Arts typically uses a professional, but enthusiastic tone, catering to those who are passionate about arts and culture.
Solution:
Caroga Arts’ biggest priority at the end of 2025 was raising money to break ground on their amphitheater in 2026.
We emphasized needing funds to meet that priority, and how reaching it would affect supporters of Caroga and patrons of the arts—growing their cultural experience into a year-round hub of the arts with more memories, bigger guests, and opportunities.
By approaching the big ask through this lens, the organization is able to connect on that emotional and personal level that’s so essential in a fundraising appeal.
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