Caroga Arts Winter 2025 Appeal (Mailer)
Writing a letter for Caroga Arts Collective—an arts organization based in the Southern Adirondacks—to encourage renewed donors to renew their contributions before the end of the year. Completed in collaboration with Innovative Resources Group.
Goals:
To ask renewed donors of Caroga Arts to renew their yearly contributions before end of the year—a final push for campaign funding needed to break ground on spring construction.
Audience & Tone:
Audiences for this letter include renewed donors that have contributed to Caroga Arts in the recent past.
Caroga Arts typically uses a professional, but enthusiastic tone, catering to those who are passionate about arts and culture.
Solution:
With no available testimonials or personal impact stories to include on shorter notice, renewal is a bit of a harder sell.
To still be persuasive, it was important to highlight all the work the organization has done for the community over the last year, thanks to the generous donations they received.
We also reaffirmed their incredible plans for the future and how that vision will positively benefit the community and patrons of the arts.
By approaching the end-of-year-ask through this community-centric lens, the organization is still able to connect on that emotional and personal level that’s so essential in an appeal.
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